Explore free marketing resources & articles.
Welcome to the learning center. Here, you’ll find free marketing resources and in-depth articles designed to fuel your growth.
Explore the Marketing Blog
How We Really Work for Startups
Learn how The Lane Collective is an unconventional, elegant solution to the challenge of finding quality marketing help.
Best Email Software for Small Businesses and Startups
In this blog, you’ll learn all about the best email marketing software for small businesses and startups - plus pricing!
A Step-by-Step Guide to Starting a Business
Starting a business remains one of the most challenging and rewarding things I’ve ever done. Even in a world reshaped by COVID-19, you may be wondering how to take that journey to becoming a business owner yourself. This post is here to help.
What is an Ideal Customer Profile?
Ideal customer profile, ideal buyer persona, customer avatar - these are all interchangeable terms for the same concept. In this blog, you’ll learn what an ideal customer profile is and why it’s essential for growing your business.
The Best Website Platform for Small Businesses
To grow your small business in 2020, you need a website. Here are the best website platforms for small businesses to create a new site, or update an older one.
How to Create a Marketing Program from Scratch in 13 Steps
Learn how to create a marketing program from scratch, and get a free marketing checklist!
12 Business Books to Read While Social Distancing
Here are 12 book recommendations to encourage and inspire your startup journey, even during lockdown.
3 Marketing Strategies for Small Businesses During COVID-19
Here are three free marketing strategies for small businesses during the coronavirus pandemic.
13 Tools You Need to Start a Business - with Pricing!
To launch a successful company, you’ll need a powerful set of tools to help you grow. In this blog, you’ll learn the complete software suite for starting your business, with pricing!
Explore resources
What’s your priority?
Start My Business
If you have an idea, but not much else, start here. These resources will help you start off on the right foot.
Build a Marketing Strategy
Your startup is live and your product is ready. Now you need to figure out how to market it and attract customers.
Scale Up
You’re ready to grow better, faster. Whether you’re seeking funding or looking to really put yourself on the map, these tools are for you.
Learn how to create a marketing program from scratch, and get a free marketing checklist!